Core competencies
01
Product Design
I design intuitive, scalable solutions for complex systems by grounding every decision in user research and real-world workflows. From enterprise platforms to GenAI tools, I translate ambiguity into clarity, ensuring product-market fit through continuous validation, rapid prototyping, and cross-functional collaboration.
👉 UX Strategy, Research, Design Systems, Prototyping
03
Strategic Initiatives & Impact
I lead early-stage design efforts that shape product vision and unlock business opportunities. At Star, I’ve driven presales strategy by partnering with solution architects to develop clickable prototypes and client workshops—securing RFP wins and setting direction for AI-driven tools and enterprise platforms.
👉 Presales Strategy, Clickable Prototypes, RFP Wins
02
AI Focus
I specialize in designing AI tools that integrate seamlessly into enterprise workflows—AI Assistants, agent builders, and evaluation tools used by 150K+ users globally. I adapt traditional UX to AI-specific needs like model behavior, user trust, and data readiness, ensuring adoption and usability.
👉 Generative AI Product Design, AI Assistants, Enterprise SaaS Platforms, Agent Builders
04
Leadership & Mentorship
I mentor designers at all levels—from guiding 5 senior designers through structured OKR planning to coaching junior talent through AI product challenges and design foundations. I’ve also led design teams across enterprise and automotive projects, fostering collaboration across UX, engineering, and stakeholders.
👉 Design Management, OKR Coaching, Team Leadership, Cross-Functional Collaboration
Key achievements
💪 Enabled 48K+ Monthly Active Users
Designed a suite of GenAI products (AI chats, agent builders, artifacts, and evaluation tools) allowing enterprise users at the world’s largest advertising company to integrate AI into daily workflows.
✨ Centralized AI Assistant Integration
Led the end-to-end design for a centralized AI Assistant, consolidating multiple AI tools and services, resulting in a unified interface that streamlined workflows for 150K+ users globally.
🏗️ Design System Delivery
Managed a cross-functional team (4 designers + 1 developer) to build a scalable design system, delivered 4 weeks ahead of schedule, enabling product MVP launch.
🎓 Mentored 13 cohorts of designers
Through a self-created educational program focused on UI/UX best practices, helping emerging professionals develop strong design foundations.
Leadership & Community Involvement
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Mentor 5 senior designers through OKR planning, progress tracking, and structured career development.
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Mentor junior designers in 1:1 sessions where we talk about AI products, design processes and user research.
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Organize community events.
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Contributed to internal AI initiatives across the org: forming a cross-functional task force, co-driving ideation sessions, and developing UX concepts for pitches.
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Supported case studies, pitch decks, and design resourcing.
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Shaped early product vision for presales efforts—partnering with solution architects to win RFPs through clickable prototypes and client workshops.
Experience
Senior Product Designer
Feb 2023 – Present, Star
Global Advertising & Marketing Holding Company Enterprise Platform, WPP
Creative Studio
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Designed and launched GenAI products (AI chats, AI agent builders, generative artifacts, evals) integrated into 48K+ monthly active users’ daily workflows.
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Led end-to-end design across strategy, research, and execution in close collaboration with product and engineering.
AI Assistant
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Integrated multiple fragmented AI tools into a unified experience, reducing workflow friction and increasing tool adoption by 150K+ global users.
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Synthesized insights from user and expert interviews to produce journey maps that shaped the user experience.
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Adapted UX frameworks to address the complexities of AI-driven products, emphasizing data readiness, AI capabilities, and user feedback.
Data Catalog
Facilitated stakeholder alignment via workshops and ideation sessions, driving clarity on product direction.
Developer Hub
Delivered a future-state prototype that fast-tracked executive alignment and roadmap decisions.
Senior Product Designer & Design Manager
Nov 2021 – Feb 2023, Star
B2B Procurement SaaS Company, Scoutbee
Supplier Discovery Suite
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Led cross-functional co-creation workshops to align on core user problems and define high-impact solutions.
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Executed continuous user research from discovery through validation, significantly improving usability.
Design System
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Led a cross-functional team of 4 (design, development) to deliver a scalable design system.
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Conducted design and dev interviews to scope reusable components and align on goals across stakeholders
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Coordinated with product team to launch their MVP ahead of schedule.
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Partnered with marketing to shape a distinctive brand-aligned visual language for the system.
Senior Product Designer
Jul 2021 – Oct 2021, Star
Customer platform for digital services provider, Pulsant
Shaped the vision of an innovative, user-centric customer platform, based on user research data.
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Achieved stakeholder buy-in on goals and strategy by creating a UX concept prototype.
UX Designer & Team Manager
2019 – 2021, Luxoft
In-vehicle Infotainment System, Mercedes Benz
Managed a team of 3 UX designers to deliver end-to-end user experiences for the in-car Entertainment module across Radio, Media, and Multi-Seat Sharing features now deployed in millions of S Class vehicles globally.
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Spearheaded cross-functional collaboration across 5 departments (UX, UI, engineering, translation, implementation) to ensure seamless delivery.
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Produced detailed technical specifications including screen flows, interaction states, transitions, and constraints, driving consistent implementation across platforms.
UX Designer
2017 – 2018, Luxoft
Designed user experiences for pharma, business, and workspace products; delivered high-fidelity responsive mockups; led in-person usability testing sessions.
Design Team Manager
2016 – 2017, Fresh Digital Group NYC
Managed team of 4 designers in a voice interaction & digital design studio, ensuring successful project delivery.
UX Designer
January 2016 – October 2016
City Love Cityguide App
Conceptualized a mobile app, running the entire design process: competitor analysis, user journeys, personas, pixel-perfect UI design.
English for Designers Mentor
April 2015 – January 2021, Projector Creative & Tech Institute
Mentored 13 cohorts (~150 designers) with a custom educational program covering composition, color, typography, UI/UX, and presentation skills, with several mentees securing roles at top-tier companies.
Art Director
March 2011 – October 2014, Panorama Magazine, Ukraine International Airlines
Led a creative team (designers, photographers, illustrators) to produce 45 monthly issues of Ukrainian International Airlines in-flight magazine.
Design Intern
January 2011 – February 2011, Tribal DDB
Produced social media marketing visuals, UI/UX design, collaborated with senior designers.